G-LIFE means a trusting and appreciative working relationship - we are all on a first-name basis offers competitive compensation above the collective agreement, complemented by a performance‑based variable component enables true professional development with individualized onboarding, coaching and modern learning formats provides a modern, well‑equipped work environment with flexible working conditions includes strong benefits: company pension plan, 80% reimbursement of public transport (ÖBB) tickets, bike leasing, regional and national discounts, social events, and more ensures stability and long‑term prospects as part of a successful, internationally active family‑owned company YOU lead the segment strategy, including segmentation, positioning, target customers, and long‑term market development logic manage the annual Segment Strategy Cycle, creating clarity around priorities, roadmaps, and cross‑functional alignment build and leverage an insight system that translates customer needs, market trends, and competitive intelligence into actionable strategies own the segment‑specific value proposition, including differentiation logic, and collaborate closely with Technical Product Management and Sales define and steer demand and content strategies, including campaigns, activations, and targeted messaging lead segment governance and the coordination of strategic initiatives and partners WE are excited to meet you if you bring … a degree in Marketing, Business, Engineering, or a comparable qualification several years of experience in strategic B2B marketing, segment/market management, or business development strong analytical skills, with confidence working with market, customer, and competitive data excellent communication skills—across both technical and commercial environments experience in leading without formal authority and in managing diverse stakeholders ownership, accountability, and a customer‑centric mindset very strong English skills proficiency in MS Office, CRM platforms, and market intelligence/analytics tools
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