At Neutrik, connecting is our passion and at the heart of everything we do – both in our products and in the way we work together. Our products are the premium choice in the Pro‑AVL (Audio/Video/Lighting) and entertainment world: durable, reliable, and proven in millions of real-life applications.Many of these strengths create significant value well beyond our core market. That is why we are investing in diversification and looking for someone who can turn our ambition into real business. As Global Strategic Business Development Manager (all genders), you identify and build new international growth pillars for Neutrik: from structured market scouting and target-market selection to business case creation and the realization of new market-entry initiatives. You report directly to the CEO and work cross-functionally with R&D, Product Management, Operations, Sales, and Quality. This role is a great next step if you’ve built strong experience in a larger organization—and now want more ownership, faster decisions, and visible impact. Your role in the spotlight You develop decision-ready business cases and a 3–5 year roadmap, covering partnerships, go-to-market and operational implications - to translate Neutrik’s diversification ambition into executable strategic growth initiatives. By building a prioritized pipeline and delivering 1–2 data-backed target recommendations, you enable high-impact CEO decisions and help shape Neutrik’s next growth pillars. Your responsibilities - connect the dots 1. Market scouting & macro-level analysis Identify, assess and prioritize global market opportunities across industries (e.g., industrial, medical, government/defense, infrastructure). Analyze macro trends, regulatory environments, competitive landscapes and technology roadmaps. Identify markets where Neutrik’s competencies in connectivity, reliability and materials offer the strongest value. Apply a structured, hypothesis‑driven methodology to quantify market attractiveness (market size, growth, barriers, differentiation opportunities and realistic access paths). 2. Market segmentation & prioritization Structure each promising market into logical segments and applications. Identify customer needs, pain points, unmet requirements and system-level constraints. Translate complex environments into transparent segmentation and prioritization logic based on strategic fit, revenue potential, complexity and time‑to‑market. 3. Strategy & business planning Develop clear market-entry strategies (“where to play” and “how to win”) using structured strategic frameworks. Build business cases and multi-year financial models for the most attractive segments. Define a 3–5 year business roadmap including product opportunities, partnerships, go-to-market strategy and operational requirements. Develop scenario analyses and risk‑adjusted recommendations for the CEO. 4. End‑to‑end market development Identify key target customers and establish strategic relationships. Lead early‑stage customer discussions primarily to validate strategic hypotheses and capture structured Voice‑of‑Customer insights Translate market needs into clear inputs for R&D and Product Management. Support teams in understanding industry-specific standards and constraints. Prepare the organization for new market requirements (processes, materials, regulatory topics, certifications, testing, documentation depth) in close collaboration with Operations/COO. 5. Cross-functional leadership Act as the central orchestrator for new market‑entry initiatives. Collaborate closely with R&D, Operations, Product Management, Sales and Quality. Ensure clarity, alignment and structure across interfaces by communicating decision‑relevant insights. Ensure readiness in supply chain, compliance, testing and quality management. Act as a strategic sparring partner to the CEO and senior leadership – not as a commercial owner or sales lead. Ensure alignment and execution readiness through regular international travel (approx. 40%), particularly in the initial phase of market exploration and validation, combined with regular on‑site presence in Schaan.
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